"These six concerts were the first step of what will hopefully be a long-term collaboration," says Veronique Larcher, who heads Sennheiser's AMBEO® 3D Audio programme. And it was all about this programme at Moods, where concerts were recorded for the first time using AMBEO® technology so that they could later be made available to a wider public in 3D sound with the help of live streaming. It's an area that has also remained largely unexploited until now, although Larcher and Sennheiser see great potential to provide an ultimate sound experience with excellent sound quality while at the same time opening a path to new ways of listening – for both musicians and music lovers.
Sound that creates an entirely new experience
"We are thinking of three different categories," says Larcher. First, you have totally normal users who stream music performances over the Internet into their living rooms. Second is the live streaming of important concerts into large movie cinemas, as is already done today with opera and musicals. "Soon we want to expand these offerings to include pop and rock," says Larcher. "It will go beyond what is imaginable with current streaming possibilities." The third category is virtual reality live streaming.