Every year, IFA – the world’s leading CE show, provides perspectives on the newest consumer electronics technologies, game-changing trends and the latest insights on market development. The future of the audio market will be the focus of one of the IFA International Keynotes this year. Sennheiser’s CEOs Daniel und Andreas Sennheiser will talk about ”Shaping the Future of Audio“ and offer views on what it takes to stay ahead. Sennheiser’s IFA booth will be all about innovation too, as the audio specialist showcases the newest member of its successful and expanding MOMENTUM family, as well as an all-new lifestyle headphone range and their new CX earphone series. At the booth, visitors will also have the opportunity to try out “Mogees”, an innovative device which transforms any touchable object into a unique musical instrument.
At the annual IFA International Keynotes, representatives of the industry’s leading companies provide an overview of the latest developments in the consumer electronics and home appliances market. This year, joint CEOs Daniel and Dr. Andreas Sennheiser will offer unique insights into a company that continues to reinvent itself to let a culture of innovation flourish.
This keynote reveals how the family-run company continues to look forward, anticipating what consumers want, while redefining what is possible. The event will take place on Saturday, 6 September 2014 at 2 p.m. on the IFA International Keynote Stage at CityCube Berlin in hall A4/A5.
The Sennheiser booth in hall 1.2, booth 202 will be about innovative new products that perfectly meet the needs of specific target groups. Focusing on the evolution of Sennheiser’s lifestyle headphones, the audio specialist will unveil the newest member of its successful and expanding MOMENTUM family, as well as an exciting new headphone range. Visitors will also get the chance to try Sennheiser’s new CX earphone series which was first introduced to the press during the IFA Innovations Media Briefings in July.
This spirit of innovation is also embodied by Mogees, a brand-new device which will be showcased at Sennheiser’s IFA booth. Invented by Bruno Zamborlin, an ambassador of Sennheiser’s social video project ‘What’s your MOMENTUM?’, Mogees transforms any touchable object into a unique, powerful musical instrument. Conor Barry, Event Producer at Mogees, will be presenting the device at the Sennheiser IFA booth from 5 to 9 September, inviting visitors to make music with everyday objects.
About Sennheiser Shaping the future of audio and creating unique sound experiences for customers – this aim unites Sennheiser employees and partners worldwide. Founded in 1945, Sennheiser is one of the world’s leading manufacturers of headphones, microphones and wireless transmission systems. With 21 sales subsidiaries and long-established trading partners, the company is active in more than 50 countries and operates its own production facilities in Germany, Ireland, Romania and the USA. Since 2013, Sennheiser has been managed by Daniel Sennheiser and Dr. Andreas Sennheiser, the third generation of the family to run the company. In 2017, the Sennheiser Group generated turnover totaling €667.7 million. www.sennheiser.com.
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