Annual Report

Sennheiser Group fiscal year 2019

Review of 2019
New dimensions of listening, impressive sound experiences and resonant moments to give you goose bumps – this is what the audio world of Sennheiser delivers and what we seek to excel at each and every day. We look back not only on the results of the fiscal year 2019 but on a year of dancing lions, concert halls in cars, many more exciting stories from the Sennheiser world and on how the coronavirus changed the plans we had for our anniversary year.

Different, but still very Sennheiser

The 75th anniversary in the time of pandemic.
How the Sennheiser crew re-created the activities for the anniversary year within days. For our customers. For great audio experiences. For the music.

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A conversation with

Daniel Sennheiser and Dr. Andreas Sennheiser

Daniel Sennheiser and Dr. Andreas Sennheiser

Co-CEOs Daniel Sennheiser and Dr. Andreas Sennheiser give insights into the past fiscal year, the current situation and what’s to come in future.

Read the Interview

Turnover development

in € millions / change from previous year in percent


Turnover by business division

in € millions / change from previous year in percent


Turnover by region

in € millions / change from previous year in percent


  684.3 658.4 667.7 710.7 756.7  
  +7.8 % -3.8 % +1.4 % +6.5 % +6.5 %
800
750
700
650
600
550
500
400
200
0
+€46.0m
  2015 2016 2017 2018 2019  

The Sennheiser Group generated turnover of €756.7 million in fiscal year 2019. This corresponds to an increase of 6.5 percent or €46.0 million compared to the previous year. Results at a glance

PROFESSIONAL
€363.3m
+9.2 %
48.0 %
Microphone icon sennheiser
€756.7m Mio.
CONSUMER
€393.4m
+4.1 %
52.0 %
Headphone icon sennheiser

Divided by divisions, the Professional Division generated 48 percent of total turnover, while the Consumer Division accounted for 52 percent.
Results at a glance

€756.7m Mio.
PROFESSIONAL
€363.3m
+9.2 %
48.0 %
Microphone icon sennheiser
CONSUMER
€393.4m
+4.1 %
52.0 %
Headphone icon sennheiser

Divided by divisions, the Professional Division generated 48 percent of total turnover, while the Consumer Division accounted for 52 percent.
Results at a glance

AMERICAS 198.7 +3.3% AMERICAS 198.7 +3.3% EMEA 382.7 +6.4% EMEA 382.7 +6.4% APAC 175.3 +10.6% APAC 175.3 +10.6% GERMANY 103.1 +1.8% GERMANY 103.1 +1.8% (INCLUDED IN EMEA) (INCLUDED IN EMEA)

Turnover increased in all three regions: In the Americas region (North, Central and South America), turnover increased by €6.3 million compared to the previous year, in the APAC region (Asia and Australia) by €16.8 million and in the EMEA region (Europe, Middle East and Africa) by €22.9.
Results at a glance

Dancing lions to ward off evil spirits

Sennheiser opened a second store in Singapore on 14 November.
The ribbon is cut, the guests applaud and everything is going to plan. Now it is time for the lions to contribute. Find out why the opening ceremony could not have taken place without them.

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Number of employees

Average number of employees in 2019


Number of employees

Change from previous year in percent


Employees in production

Employees by persons as of 12-31-2019


2801 EMPLOYEES

Every day, 2,801 employees worldwide work with passion to fulfill the wishes of our customers.

2801 EMPLOYEES

Every day, 2,801 employees worldwide work with passion to fulfill the wishes of our customers.

  2677 2725 2728 2734 2801  
  +3.0 % +1.8 % +0.1 % +0.2 % +2.5 %
3,000
2,800
2,600
2,400
2,200
  2015 2016 2017 2018 2019  

Sennheiser employed an annual average of 2,801 people in 2019 (previous year: 2,734). At the end of the year, headcount stood at 2,862 (previous year: 2,885).

16%

PRODUCTION

Roughly one sixth of our employees work at our four production sites worldwide.

This is your crew

Employees, customers and partners share their magic moments.
Coffee, cookies, tears of joy - that sounds like a lot of great stories. Immerse yourself in the magical moments of the Sennheiser world.

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Employees by region

Employees by persons as of 12-31-2019


Nationalities at the headquarters

Employees by persons as of 12-31-2019


Gender split

Average number of employees in 2019


  • 13%

    APAC

  • 10%

    AMERICAS

  • 77%

    EMEA

    51% THEREOF IN GERMANY

With its own 21 sales subsidiaries and long-term sales partners, Sennheiser is active in more than 50 countries. We have 52 trainees worldwide.

Element 1
29

NATIONALITIES AT
THE HEADQUARTERS

Pin solid
People of 29 different nationalities work at our headquarters in Wedemark.
Element 1
29

NATIONALITIES AT
THE HEADQUARTERS

Pin solid
People of 29 different nationalities work at our headquarters in Wedemark.
WOMEN
38 %
MEN
62 %

Whereas the total share of women at Sennheiser amounts to 38 percent (men: 62 percent), the share of women in leading positions stands at 21 percent.

WOMEN
38 %
MEN
62 %

Whereas the total share of women at Sennheiser amounts to 38 percent (men: 62 percent), the share of women in leading positions stands at 21 percent.

Welcome to the family

Sennheiser officially opened its new plant in Braşov, Romania on 6 August.
A day that Violeta Balint will never forget - and neither will her new colleagues.

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Investments in Research & Development


Research & Development centers


Patent applications


€63.0m
investment in Research & Development in 2019
  • 8.3 %
    share of our turnover
  • +4.1 %
    increase compared to 2018

In 2019, we invested €63.0 million in research of new audio technologies.

  • SWITZERLAND
    3D audio, trend research and innovative product concepts
  • GERMANY
    Product development, innovative wireless systems and digital signal processing
  • SINGAPORE
    Product development
SWITZERLAND
3D audio, trend research and innovative product concepts
GERMANY
Product development, innovative wireless systems and digital signal processing
SINGAPORE
Product development

We have three Research & Development centers worldwide that shape the future of the audio industry.

16 189 287
16 189 287

We have applied for 16 new patents in 2019 alone. Sennheiser already holds a total of 189 patents out of 287 inventions (patent families).

From speakers in a wooden model to a concert hall in a car

Sennheiser enters automotive sector with AMBEO Mobility.
The children listen to an audio book in the back seat, the driver enjoys music and the passenger makes a phone call – does this sound like a high noise level? Not in a car equipped with AMBEO Mobility.

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75 Years, 75 Moments

Employees share their personal magic Sennheiser moment


75 Years, 75 Moments

Employees share their personal magic Sennheiser moment


75 Years, 75 Moments

Employees share their personal magic Sennheiser moment


75 Years, 75 Moments

Employees share their personal magic Sennheiser moment


75 Years, 75 Moments

Employees share their personal magic Sennheiser moment


75 Years, 75 Moments

Employees share their personal magic Sennheiser moment


Looking at the enthusiastic faces of these children and their parents was so humbling that I was moved to tears. Arrow blue

Ann Vermont
Communications Manager Southern & Western Europe

You have to be shown what you can achieve – you can’t be what you can’t see. Arrow blue

Dawn Birr
Manager Channel Development & Business Analysis

This time, however, frequency management and broadcasting simply wasn’t enough. We all felt that we could contribute more. Arrow blue

Volker Schmitt
Director Customer Development and Application Engineering

I don’t just sell headphones in beautiful packaging. I sell people special experiences and magical moments. Arrow blue

Marcela Ortiz
Sales Manager & Brand Ambassador Latin America

Moments like these when the company founder [Prof. Dr. Fritz Sennheiser] takes an interest in you, remembers you and spends a few minutes getting to know you, are what make the Sennheiser culture extra special. Arrow blue

Sonja De Vries
Project Manager and Controller

With so many interesting people in it, every corner of this grand building is filled with life. Arrow blue

Steffi Seifert
Campus Service Manager

In fiscal year 2019, the Supervisory Board remained in close contact with the Executive Management Board of the Sennheiser Group, providing continuous support to the management of the company. Last year, the Supervisory Board consisted of four members: Chairman Dr. Ing. Frank Heinricht, Prof. Dr. Jörg Sennheiser, Andreas Dornbracht and Johann Soder. Four regular meetings and one extraordinary meeting of the Supervisory Board were held.